Design

The design of our site was a long and acute process, having recognised the need for change from the old look. The site needed to emulate the forest, while being modern, individual and recognisable. The re-branding is now obvious on all our online and print media and instantly recognised as the Official New Forest brand. On the site you will also see that the pages take only seconds to download, the pages are clean and images are used as a main source of inspiration. We have also employed the latest technology and are streaming videos on the homepage along with enabling people to download video podcasts (MP4, Flash 9 etc)

Inspiration for the design was taken from the forest, the Bayeaux Tapestry, and more modern design styles all incorporated in the new logo, then the website. The change of brand was the first step in the redesign of the website:

 

The combination of the three, plus some excellent design skills pulled together the most recognised New Forest tourism brand: