Established in April 2017, The New Forest is a not-for-profit Community Interest Company providing a destination-wide partnership to manage and develop tourism and the visitor economy throughout the New Forest National Park and district.
The New Forest’s activities put sustainable, “forest-first” tourism at the heart of everything we do. We are committed to advocating for visitors, residents, businesses, and the environment, ensuring a balanced approach that preserves the New Forest’s unique attributes while supporting the local economy.
Our network includes over 180 businesses and 200 New Forest Card participants, as well as partner organisations, forming a strong foundation to support and empower local businesses. This collaboration helps members optimise their development, operations, and promotion while delivering high-quality, valuable experiences for visitors. This unique relationship structure significantly contributes to the prosperity of the area and enhances the quality of life for residents.
Our Vision
We develop and promote the New Forest as a high-quality destination while striving to protect and enhance its special qualities. By inspiring people worldwide to visit responsibly throughout the year, we aim to support local businesses, foster sustainable growth, and preserve the New Forest’s unique natural and cultural heritage. The New Forest works closely with all stakeholders to promote the region's natural, cultural, and commercial attributes for the benefit of its member businesses and, in turn, the wider New Forest economy.
