Welcome to our Industry & Members area

At The New Forest, our mission is to promote and manage the New Forest as a high-quality destination by working collaboratively with all stakeholders, enhancing the environment, and supporting business growth.

The New Forest is a truly special place – a destination rich in nature, heritage, and culture. At The New Forest, we are passionate about ensuring visitors and locals alike can enjoy everything this unique destination has to offer, while preserving its beauty for generations to come.

As a not-for-profit Community Interest Company (CIC), we are dedicated to promoting the New Forest as a must-visit destination while safeguarding its natural environment. Our work focuses on the New Forest District Council (NFDC) boundary, including the New Forest National Park, and we are committed to balancing tourism, conservation, and community needs.

Our Aims:

1. Help people make excellent lifelong memories in the New Forest by showcasing its stunning landscapes, history, and unforgettable experiences.
2. Increase value for money for visitors and members by promoting exceptional offers, activities, and stays that deliver quality and affordability.
3. Grow our membership to create a thriving community of local businesses and stakeholders who share our vision for a sustainable, vibrant New Forest.

To achieve this, we work in close partnership with managing organisations like the New Forest National Park Authority, Forestry England, and New Forest District Council to protect and enhance this wonderful destination.