Membership

Why invest in membership?

Membership is a proven way to drive more visitors and revenue to your business. When you invest, you’re joining a destination-wide network that reaches millions of potential customers through targeted marketing, insider guides, seasonal campaigns, and an official visitor website that receives over 5 million page views a year.

Your business gains priority visibility, promotional support, and access to industry insights — all designed to increase bookings, footfall, and brand awareness. At the same time, your investment helps sustain and grow the visitor economy in a way that protects what makes New Forest so special.

It’s a smart business decision with lasting local impact.

What we do

We’re the official destination management organisation for New Forest — here to promote the area, support businesses, and deliver strategic tourism campaigns that work. Our work includes:

• Running the official New Forest visitor website, used by over 1.5 million unique users each year

• Creating and distributing the 115,000 Discover Guides to over 250 visitor hot spots

• Delivering national and regional marketing campaigns designed to boost shoulder season bookings

• Championing local businesses through blogs, newsletters, social media, itineraries and themed features

• Collaborating with transport, conservation and community organisations to improve the visitor experience

• Representing the interests of our members in conversations that shape tourism policy and development

Our Impact

Our work delivers measurable results for our members and the wider visitor economy. Over the last year:

• Our website generated over 5 million page views, with thousands of click-throughs to member websites

• Our themed campaigns helped increase off-peak visits to accommodation, activities and events

• Our printed guide supported local businesses with thousands of direct enquiries and bookings

• We promoted responsible tourism by sharing the New Forest Code across 72 social media posts, generating over 56,000 impressions and more than 15,000 video views. We also sent over 2.7 million emails featuring the Code to our subscribers, helping to raise awareness and protect our shared environment

• Our membership model reinvested industry funding directly back into destination promotion, keeping the New Forest front of mind year-round

How to buy membership

Becoming a member is quick, simple, and great value. Whether you run a B&B, manage an attraction, lead a community group or represent a national brand, we have a membership package to suit your needs.

• Choose from a range of membership tiers based on the size and nature of your business
• Get listed on the official New Forest visitor website with options to enhance your visibility
• Receive exclusive opportunities to feature in our guide, marketing campaigns and PR
• Access data, insights and networking events designed to help you grow

To find out more or join today, get in touch with our team or download the membership pack.

Pricing and Rate Cards

Please contact us at nic@gonewforest.com with your membership query. We'll send you the fitting rate card for your business and let you know the membership rate.

Testimonials from The New Forest Members

New Forest Cottages – “We’ve been members of Go New Forest for many years. The support we receive as a member is unprecedented. All the team are incredibly knowledgeable with the area over a wide span of sectors and are therefore in a perfect position to provide the very best support. With access to invaluable statistics, you can monitor data easily to make the most of your listing. The website is a fantastic tool, with attractive imagery and useful information it’s a central hub for both visitors and locals to use.”

Careys Manor Hotel & SenSpa & The Montagu Arms Hotel – "We have been members of Go New Forest for many years and are proud to be part of an organisation which not only promotes our wonderful destination, and our individual businesses, but also gives us opportunities to be involved in various marketing campaigns throughout the year.

We receive a lot of website traffic from the destination website, which is no.1 in google search and the website is a fantastic showcase of what the New Forest has to offer.

Go New Forest offers a great support network, enabling us to meet and engage with other businesses in the hotels sector. The work which GNF carries out on behalf of its Members and the destination is fantastic, and it continually strives to increase national and international awareness of our unique cultural landscape and coastline.”

Waterloo Arms – “In 2018, we joined Go New Forest Membership and we wouldn’t look back now. Since we joined all those years ago, not only have we seen an increase in our website hits, but also a huge increase in footfall through our doors. We have Go New Forest to thank for all of their hard work every day and their dedication to the New Forest and in supporting its local businesses, such as ourselves.

The team at Go New Forest do an excellent job at promoting the New Forest as a high quality destination to visit, they are super friendly and are always there for assistance with any queries and additional promotions. Additionally, the support that they provided during the stressful time of covid-19 was invaluable, with regular updates with guidance, rules and support. We would recommend joining Go New Forest to all local businesses!”