Much-loved British lifestyle brand White Stuff opens new store during October half term, with four days of launch celebrations.

The Furlong in Ringwood has announced the arrival of British fashion and lifestyle brand White Stuff, which will open its doors on Thursday 29th October 2026, bringing its distinctive, quality- led offer to the heart of the town.

Located next to Hobbs and close to Caffè Nero, the new store will introduce White Stuff’s signature womenswear, menswear and accessories to shoppers in Ringwood, alongside its popular seasonal knitwear, outerwear and premium nightwear collections.

Known for its unique patterns, bold colour palettes and use of considered fabrics, created by its in-house design team, White Stuff offers thoughtfully designed collections created to be worn and loved for longer. Its distinctive approach to everyday dressing combines quality fabrics with considered details, bringing together style, comfort and versatility across the seasons.

 

 

White Stuff

 

 

To celebrate the opening, White Stuff will host four days of launch festivities from Thursday 29th October to Sunday 1st November. The celebrations will include complimentary tote bags for the first 50 customers making a purchase each day, opportunities to win prizes, as well as sweet treats and fizz, giving shoppers plenty of reasons to discover the new store.

Opening during October half term, the arrival of White Stuff adds to The Furlong’s fashion offer and provides another reason for families and visitors to enjoy a shopping trip in Ringwood. The store’s location also makes it easy to combine browsing the latest collections with a coffee, lunch or catch-up at one of the centre’s cafés and eateries.

Theresa Canavan, Area Manager, White Stuff: “We’re delighted to be opening in Ringwood, a location that feels like a natural fit for White Stuff. The Furlong’s characterful courtyard setting, alongside its proximity to the New Forest, makes it a great place for us to open our new store and we look forward to welcoming our new customers over the coming weeks.”

 

The Furlong Banner Ringwood Shopping Day Out Waitrose

 

The Furlong is an award-winning shopping destination on the edge of the New Forest, bringing together established fashion brands, independent boutiques and lifestyle businesses in an open-air setting. Its picturesque courtyard cafés and welcoming atmosphere offer visitors the opportunity to make more of their shopping trip, while two hours of free customer parking and seven-day opening make it a convenient destination throughout the week.

White Stuff joins an established fashion line-up at The Furlong that includes Hobbs, The White Company, Joules, Crew Clothing and Sweaty Betty, further strengthening the centre’s offer for shoppers seeking distinctive style and quality.

For more information about White Stuff’s opening celebrations and upcoming events at The Furlong, please visit thefurlong.co.uk.